Lüm is a proprietary shopping storytelling application created by Collective Bias™ to help influential shoppers share their in-store experiences with friends and followers online. Initially developed for Social Fabric® members, Lüm will eventually syndicate shopping stories across thousands of retail locations to connect shoppers to the information they want to see at the time they need to see it.
Collective Bias is a shopper media company that changes, reinforces and amplifies shoppers’ perceptions about products and brands (and their desire to buy those products and brands.) Through Social Fabric®, its proprietary social influencer platform, Collective Bias empowers influential shoppers to share their authentic thoughts, feelings and experiences about the products they use and love. This retail-focused content builds engagement with other shoppers and leads to increased brand loyalty and sales conversions.
For more information, visit http://www.collectivebias.com.
